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designer-writing-copy

Writing Copy in Backlight

In Backlight, you may author copy for any page, album or album set appearing on your site. For explanatory purposes, we might categorize copy as either “Templated” or “Instanced”.

Templated Copy is a part of a template's design, and appears on every album or album set assigned to use that template. For example, you might want to create a template for client albums with a paragraph providing contact details and instructions.

Instanced Copy is specific to a single page, album or album set. A personal biography on your About page would be an example of instanced copy.

Writing Templated Copy

Templated Copy can be made a part of your album or album set templates.

In Backlight's Designer, edit or create a new album template or album set template. Under the “Album Copy” heading, you will find text areas for Main Copy, Pallet 01 and Pallet 02. Copy entered into this boxes will be a part of the template's design.

Writing Instanced Copy

Instanced Copy can be supplied when creating individual pages, albums or album sets.

For pages, look under Backlight's menu; go Designer ⇒ Pages. Edit or create a new page, then look under the “Page Copy” heading. Here you will find text areas for Main Copy, Pallet 01 and Pallet 02. Copy entered here will appear only on this specific page.

For albums and album sets, instanced copy is provided in Lightroom's Publish Services, when creating or editing an album or album set.

In Lightroom's Publish Services, access the TTG Publisher to edit an album or album set, or to create a new one. Under the “Page Content” tab, you may enter Page Copy, Tray 1 Copy or Tray 2 Copy1). Copy entered here will only appear in this specific album/album set, making this the appropriate place to write about the images appearing in the album, for example, “These images are from my vacation in Italy …”

When entering instanced copy for albums and album sets, you also have the option to place instanced copy above or below any existing templated copy, or to replace templated copy entirely.

Formatting Copy

Backlight does not include a text editor, but supports HTML and Markdown formatted in all copy areas. We recommend authoring your copy in an external editor, then copy-and-pasting into Backlight's copy areas.

For best results, use a plain text editor, or Markdown editor. We do not recommend writing in for-print word-processors, such as Microsoft Word or Apple's Pages.

Writing With Markdown

Markdown is a text-to-HTML conversion tool for web writers. Markdown allows you to write using an easy-to-read, easy-to-write plain text format, then convert it to structurally valid HTML. Markdown can be learned in a matter of minutes, as you write your content, or you can use a Markdown editor for visual formatting.

A complete guide to Markdown syntax may be found on John Gruber's Markdown page.

Free Markdown editors are also available for download. Use them to write and style your content, then copy-and-paste into Lightroom:

MacDown (Mac OS X)
MarkdownPad (Windows)

There are many other editors available, both free and premium. A quick Googling should bring up myriad options apart from these two. Personally, I like Byword for Mac.

1)
Here we have some outdated terminology having been carried forward. “Tray” is now “Pallet” elsewhere in Backlight; “Page Copy” is equivalent to “Main Copy” elsewhere in Backlight.
designer-writing-copy.txt · Last modified: 2017/11/19 03:18 by matthew